In this session we will hear from a global expert on how psychology can enhance our understanding of consumer preferences and improve both employee and customer engagement. It will highlight recent advancements in consumer segmentation and explain how a combination of personality theory and big data analytics can improve
- selection and development of employees
- brand identity, and
- consumer loyalty
In this interactive session we will discuss the future of talent management and the growing synergy between marketing and human resources.
Dr Tomas Chamorro-Premuzic is an international authority in psychological profiling, consumer analytics, and talent management. He is a Professor of Business Psychology at University College London (UCL), Vice President of Research and Innovation at Hogan Assessments, and has previously taught at New York University and the London School of Economics. He is also the director of UCL's Industrial-Organisational and Business Psychology programme, and an Associate to Harvard's Entrepreneurial Finance Lab.
Over the past 15 years, he has published 7 books and over 100 scientific papers, whilst also consulting to a range of clients in the financial services (JP Morgan, HSBC, Prudential), advertising (Havas, Fallon, BBH), media (Yahoo!, MTV, Endemol), consumer goods (Unilever, Reckitt Benckiser), fashion (LVMH, Net-a-Porter) and government (British Army, Royal Mail, National Health Service) sectors. Tomas latest book is Confidence: Overcoming Low Self-Esteem, Insecurity, and Self-Doubt.
Dr Tomas' media career comprises over 70 TV appearances, including the BBC, CNN, and Sky, and regular features in Harvard Business Review. Dr Tomas is a keynote speaker for the Institute of Economic Affairs. He lives in London and New York.
He was selected by Workforce Management as a 2013 Game Changer, an award that recognizes human resources’ innovative rising stars under 40 for their contribution to the HR industry. He serves on the board of directors for The International Society for the Study of Individual Differences (ISSID). He has also served on the editorial board of the APA Division 10 Journal of the Psychology of Aesthetics, Creativity, and the Arts.